Story Shaping

untitled-design1  Share the story of the past…create the story of the future.

Use your stories to propel change and deepen connection

What’s your story, the one that builds your undeniable authority and helps you stand out from the pack?

How are your stories making your message or your brand come alive?

How is your team or organization using stories to shape a direction, captivate customers or align staff behind a new message?

And are your stories providing the kind of hope and energy that leads people to act? 

In a world satiated with information, stories will help you capture people’s attention, activate their imaginations, and give credibility to what you do.

Lead through story

Coming soon to Boeing Commercial Airlines

 We’ll help you find and share the stories you need to lead, engage and motivate others




Collecting and crafting


Create your compelling signature story

For staff of King County Library system

Thank you so much for the class for Creating Your Compelling Signature Story! I attended in order to gain tips on promoting myself with greater clarity and walked away feeling activated and connected to my fellow human beings. It was a much needed breath of fresh air- in these complicated times of divisiveness, chaos and conflict. We all have a story and they are all compelling!

Melissa Falgout

Online Library Services, King County Library System

I wasn’t getting the interviews that I felt I deserved.  I knew my LinkedIn, resume, and cover letter were full of corporate jargon and boring.  Sally Fox’s class helped me tell my career story to be more relatable and I feel more confident next time an opportunity comes my way. 

Kristi H.

Community Relations and Graphics, King County Library System

Sharpen Your Story:
Leadership Coaching 

You can develop or sharpen your stories, like these professionals:

  • The president of a mining consulting firm learned to tell his origin story.
  • A communications director improved the message she sent at work. 
  • A high-tech engineer developed his on-line profile.

Sally helped me prepare a talk I was giving for a fundraising event for a program I started for LGBTQ youth.  It was key for me to pack a punch, bring in the personal, and tug at people’s hearts with sincere and raw stories of the youth with whom I work. She was compassionately ruthless in cutting out excess, distilling the heart of the message and  urging me to convey my passion for the work. My five minutes took the listeners through a journey of personal stories and cultural context that painted a whole picture of the work I do. People gave way beyond what I had imagined, touched by the humanity of the work this program does.

Sarah Wright

Therapist and Program Manager, Vashon Youth and Family Services

Lead through story: Workshops and talks

Learn to use storytelling to change your culture, develop your leadership and inspire your staff. 

  • Executives in Mumbai used stories to reinforce their commitment to social responsibility.
  • Engineers in Seattle enhanced their presentations.
  • Fundraisers build relationships with donors.
  • Professionals learned to tell inspiring stories about their practices.

Improve the effectiveness of your boards and teams while teaching them to use stories.

  • Dispute resolution lawyers advocated for their field.
  • College science teachers built a community of practice. 
  • Art museum trustees connected their stories with the museum’s mission. 

I participated in Sally Fox’s one-day workshop on “Business Storytelling” in Mumbai. It was an outstanding experience, and Sally kept all of us totally engaged and involved right through the day. She has an amazing ability to connect with people at a very high intellectual, emotional and spiritual level and yet keep things simple and implementable.

I have attended many workshops but surely this one must rank among the best. It was especially rewarding for us to experience a Maestro at work since we regard Storytelling as a very important component of the Mahindra Leader’s repertoire of competencies.

Rajeev Dubey

CEO , Mahindra & Mahindra

Sally walks her talk, or shall I say tells her story, as a way to engage people with insight, humor and practicality. Her skill and talent helped our workshop group members tell their personal stories as a tool for expressing themselves in the workplace and in the world.

Rose Singer

Singer Consulting

Collect and craft your best stories:
build your legacy

Honor the staff within your system by recognizing and recording their stories.

  • We worked with a large health care system to record stories that illustrated seventy years of contributions by its nursing staff, and provide the foundation for a book honoring nurses.

Want to re-story the future of health care?

Learn more here

Let us customize a program for you!

Meet Sally

She’s an inspiring communicator, an original thinker, she weaves big ideas and practical examples together to help her clients take their next big step forward. She teaches leadership presence by modeling it. 

She is visionary and practical, vulnerable and solid, accessible and real.  A perpetual learner herself, she’s not afraid to take risks to develop the talents of her clients.