Story Pros: David Hutchens–Creating knowledge through stories

screen-shot-2016-02-01-at-12-11-33-pm-e1454357592204-250x250David Hutchens, organizational story expert and best-selling author of Circle of the 9 Muses talks about how companies can create knowledge more effectively using stories that support learning and meaning-making.

In this interview, we build on our previous Vital Presence Interview #69  with David exploring how storytelling serves organizational learning.

Here’s the entire interview:

 

You can also find it on the Vital Presence podcast on Itunes, episode 81.

 

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Quotes from the interview:

“There’s a geography of meaning when a story is told, there is meaning all around that story. There’s the meaning that you bring with you. As the teller, there’s the meaning inside the story – the text – and then there’s the meaning that’s in front of the story [the connections that people draw from the story that get drawn out in dialogue.]”

From the Show

  • How we need stories for sense-making in a changing world that is becoming less predictable.
  • Why it can be useful to look for examples of positive deviance.
  • How to support your audience’s listening by giving them a job.
  • Why we need “question literacy”: –finding the questions that will lead us into to the future.
  • How to set up a strategic story session for knowledge creation.

About My Guest

David Hutchens is a bestselling author, business writer and learning designer who creates communication solutions for The Coca-Cola Company, Wal-Mart, IBM, GE, Nike, Bank of America, and others. He served as chairman of Storytelling in Organizations, a special interest group of the globally renowned National Storytelling Network.

He speaks to organizations and leadership teams all around the world on the topic of storytelling as an organizational capacity.  His new book is “Circle of the 9 Muses: A Storytelling Field Guide for Innovators and Meaning Makers,”  Wiley & Sons 2015

He is creator of the Learning Fables — a book series that uses narrative and metaphor to illustrate principles of organizational learning. With titles that include “Outlearning the Wolves” and “Shadows of the Neanderthal,” the popular business fables have sold more than a quarter-million copies in over a dozen languages.

He is author of the book “A Slice of Trust: The Leadership Secret with the Hot & Fruity Filling,” which features a foreword by Stephen M.R. Covey.

In partnership with The Conference Board, he is creator and lead facilitator of The Team USA Leadership Experience, at the Olympic Training Center in Colorado springs; and he also facilitates The Apollo Leadership Experience at NASA’s Johnson Space Center in Houston.

A nationally recognized developer of innovative learning products, David’s work has been recognized with distinctions such as Training & Development’s “Training Product of the Year” award; ASTD’s prestigious “Excellence in Practice” award; Brandon Hall Gold award, and more.

David’s newest product is “GO Team: Powering Teams to Perform,” a just-in-time team training resource. GO Team’s library of 18 team-related topics allows you to build your own learning agenda tailored to your team’s needs.

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David’s book: Circle of the 9 Muses: A Storytelling Field Guide for Innovators and Meaning Makers

David’s website:   www.davidhutchens.com

Story Pros: Vanessa Chase Lockshin–The storytelling nonprofit

 

 

Vanessa Chase Lockshin is an international non-profit consultant, thought leader, trainer, and speaker. She’s part of the next generation of professionals bringing change to the non-profit sector and challenging conventions. Vanessa is President of The Storytelling Non-Profit, and author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness. To date, Vanessa has helped non-profits raise over $10 million. She is also a board member at WAVAW Rape Crisis Centre.

 

CHECK OUT THE REST OF OUR STORY PROS SERIES WITH LEADING BUSINESS STORYTELLING PROFESSIONALS!

Highlights from the Show

  • The importance of relationship in long term donor relationship.
  • Why story is a critical part of the nonprofit toolset – to bring communications alive.
  • Using data without data dumping.
  • Looking for different stories: stories of impact; stories of donors.
  • Stories can communicate values and beliefs — we provide social proof to others like them.
  • The difference between testimonials from donors and stories?
  • Clarifying the basic emotion we want people to feel, Why inspiration works more than pity.
  • Making sure that we keep the dignity and respect in a story that we are telling for someone else.
  • The importance of conveying urgency or readiness for action,  be able to answer the question, “Why give now?”
  • Know why the community needs a program–and then build around that in sharing why we need it now.
  • Create a culture of storytelling and create a team effort.
  • Considering the double edges of social media.
  • The role of videos.
  • How to leverage your content.
  • Why conflict is needed in a story.
  • The real hero of a fundraising story is the donor.
  • How to build empathy with the clients.

Hear the interview with Vanessa:

Click here to go to the full interview on iTunes (#80)

Click here to listen to episode 78 in iTunes

And if you like the show, please subscribe in iTunes and leave a rating or review!

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And please leave a rating and review!

The Show Notes

Learn more about Vanessa’s work at www.thestorytellingnonprofit.com

 

Story Pros: Cynthia Kurtz—Finding the narratives

In a world where so many get their start in business storytelling through branding and marketing, Cynthia Kurtz followed a different route in: through science and through work at IBM research. She has pioneered a field she calls Participative Narrative, blending participative story work with action research in organizations.  She’s written an amazingly useful guide to participatory story work, called Working with Stories in Your Community or Organization.

Highlights from the show

  • What is participatory narrative.
  • How Cynthia came into the field from a background in science.
  • How she’s been applying the process in organizations, and coaching others to do the same.
  • What not to do when you ask for stories.
  • How to combine story-seeking approaches and encourage participation.
  • Why you shouldn’t ask people to “tell you a story.”
  • Why story listening is critical and how you can improve yours.

CHECK OUT THE REST OF OUR STORY PROS SERIES WITH LEADING BUSINESS STORYTELLING PROFESSIONALS!

LISTEN TO THE SHOW

Click here to listen to episode 79 in iTunes

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And please leave a rating and review!

About my guest

Cynthia F. Kurtz is a researcher, software developer, consultant, and writer who has been helping communities and organizations work with their stories since 1999. Originally an ethologist, Cynthia discovered the field of organizational narrative at IBM Research, where she conducted research projects to help IBM develop internal and client services centered around organizational stories. She built on that work at IBM’s Institute for Knowledge Management and at the consulting firm Cognitive Edge before launching her independent consultancy in 2009. She has consulted on over eighty narrative projects for a variety of clients in government, for-profit, and non-profit sectors. In 2008 she self-published the first edition of her textbook,  Working with Stories in Your Community or Organization. Now in its third edition, the book is widely considered a vital resource for participatory story work. Cynthia lives in upstate New York with her husband and son.

The Show Notes

Check out:Working with Stories in Your Community or Organization or read learn more about Cynthia and read  excerpts here: www.workingwithstories.org/

You can also learn more about participatory narrative at PNI.org.

 

 

Story Pros: Nick Owen—How Metaphor and Story Transform Leadership

 

Nick Owen is passionate about leadership and storytelling.He is author of three best-selling books on story and metaphor and deeply engaged in promoting the concept of ‘the Third Act’: how we can more pro-actively engage with ourselves and our communities in the last third of our lives.

We talk about the power of metaphor and stories for leaders today, especially in times of transition.

 

CHECK OUT THE REST OF OUR STORY PROS SERIES WITH LEADING BUSINESS STORYTELLING PROFESSIONALS!

Highlights from the Show

  • How story can put someone into a trance that helps them become more awake.
  • How Nick used theatre to help people in disadvantaged communities in Tanzania develop their own stories.
  • How organizations can engage more of the regular people who work and want to contribute by listening to them.
  • How asking executives for their stories helped transform how an executive team worked together.
  • Helping leaders shift from report-telling to story-telling.
  • An example of an executive using her own stories and metaphors.
  • “Stories are how we make meaning of everything in our lives. How we communicate what we think we understand.”
  • The power of metaphor.
  • The importance of relevancy.
  • Challenging the myths that are detrimentally shaping our world.
  • We can work on story in three domains: myself, others, and the community/organization/wider world.
  • “A good story is the start of a deep inquiry.”
  • The contribution of theatrical training can make to communication and telling stories.
  • “Storytelling and leadership are performance arts and they need to be embodied.”

Hear the interview with Nick:

Click here to go to the full interview on iTunes (#78))

Click here to listen to episode 78 in iTunes

And if you like the show, please subscribe in iTunes and leave a rating or review!

subscribe_in_itunes

And please leave a rating and review!

More about Nick

Nick Owen is passionate about bringing skillful people together to create transformational learning events that deliver effective, long-term change. He has been supporting people, communities, and organizations to envisage and create their ‘stories’ for over 30 years. He has worked with senior executives and managers in some of the world’s largest and most successful companies, and with some of the world’s most disadvantaged communities in Africa, South America, and Asia. He brings a unique combination of experience to bear: the discipline of the arts: as actor, theatre director, writer and storyteller; the discipline of many years working in L & D with corporate organizations and educational institutions; and the physical and mental discipline of elite level sport. He is author of three best-selling books on story and metaphor and deeply engaged in promoting the concept of ‘the Third Act’: how we can more pro-actively engage with ourselves and our communities in the last third of our lives.

The Show Notes

Learn more about Nick at www.nickowen.net and also through his work at www.amara.fi 

 

Story Pros: Doug Lipman—The power of story coaching.

Doug Lipman is a storyteller’s storyteller who has been coaching storytellers for forty years.  He’s author of The Storytelling Coach: How to Listen, Praise, and Bring Out People’s Best and Improving Your Storytelling: Beyond the Basics for All Who Tell Stories In Work or Play.

In this interview, Doug shares some of the secrets he uses to help new storytellers grow their stories, and to help veteran storytellers enliven theirs.

 

 

CHECK OUT THE REST OF OUR STORY PROS SERIES WITH LEADING BUSINESS STORYTELLING PROFESSIONALS!

LISTEN TO THE SHOW

Click here to listen to episode 76 in iTunes

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And I really appreciate if you can leave a rating and review!

And I really appreciate if you can leave a rating and review!

About My Guest

Doug Lipman, author, storyteller and authority on storytelling coaching, is popular in the U.S. and abroad as a performer, coach, author, and teacher. Doug’s storytelling grew out of his work as a pre-school and music teacher in the 1970’s. He has been teaching and coaching storytellers since 1979 and, beginning in 1998, has worked extensively in the corporate sector. In addition to his workshops and classes on all aspects of storytelling, Doug has published numerous books and released instructional videos, audiocassettes, and multi-media courses such as the Storytelling Workshop in a Box™.  

Doug has written award-winning books, including The Storytelling Coach: How to Listen, Praise, and Bring Out People’s Best and Improving Your Storytelling: Beyond the Basics for All Who Tell Stories In Work or Play. He also  created innovative educational projects such as the Storytelling Workshop in a Box and the Image Riding Toolkit. Over 150 issues of his storytelling newsletter, eTips from the Storytelling Coach, have gone to thousands of subscribers in more than 65 countries.

 

Quote from the show

“If you want a rose, you can learn all the parts of the rose…but you would know better than to learn the parts of the rose and think that assembling those parts is how you create a rose….And a story is not an object. It’s a set of relational processes.”

“A story seed doesn’t look like a story.”

 

From the Show

How to train people to use stories.

How to go beyond an “assembly-line” approach to building stories – story as a thing that you can manufacture

Why a story is not an object but a series of relational processes.

The importance of generating a story seed before focusing on story structure.

What we should notice are the processes that people have used over the ages to grow stories.

Why we shouldn’t let our stories be limited by comparison and the culture of celebrity-hood.

And listen to Doug’s beautiful rendition of the story of the beggar and the poet. (About 12 minutes and 15 seconds in.)

 

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Find Doug at www.storydynamics.com where he has an amazingly collection of storytelling resources

and check out The Storytelling Coach

 

Story Pros: Kathy Klost-Guest—Create Kick-Ass Marketing with Improv

kathyKathy Klost-Guest is a marketing and communications consultant, a storyteller, an improviser, and an author who just published: Stop Boring Me! How to Create Kick-ass Content, Products and Ideas through the Power of improv.  Through her firm Keeping It Human she helps companies create jargon-free convincing, kick-ass communications

Quotes from the interview:

“Improv will help you see things you didn’t see before…and teach you how to get out of your own way.”

“Improv is not about being funny…it’s about playing it real.”

“Content can be made better even by the smallest little risks that we take…we just have to change one thing.”

Highlights from the Show

  • Why we need to keep our marketing with human-talk.
  • How improv can support marketing, in a very practical way.
  • How Kathy introduces improv into a corporate setting through business problem-solving.
  • How you can use the story spine to craft a story.
  • Why trying out a story is key to developing it.
  • Using mash-ups to un-stick your creativity.  (i.e. “Top five things I learned about leadership…from surfing.”)
  • The importance of creating safety for folks.

 

 Here’s the entire interview:

 

You can also find it on the podcast on Itunes, episode 73 (or her earlier interview which is episode 71)

 

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And I really appreciate if you can leave a rating and review!

About My Guest

Kathy Klotz-Guest, MA, MBA, MLA is a business storyteller, facilitator, and speaker. Founder of Keeping it Human, it’s her mission to help organizations turn jargon-monoxide into compelling stories and uncover boldly creative ideas for marketing. A podcaster and comic improviser, she has written two books on humor, content, and storytelling (The Executive’s Bedtime Guide series) and is the author ofStop Boring Me! How to Create Kick-ass Content, Products and Ideas through the Power of improv. Her work has been published in Convince and Convert, Business of Story, Marketing Profs, and Customer Think. Her 7 year-old is still her favorite audience. 

The Show Notes

Contact her at Kathy@keepingithuman.com. Follow her @kathyklotzguest

Her book: Stop Boring Me! How to Create Kick-ass Content, Products and Ideas through the Power of improv.

Want more? LIsten to her interview from 2016