Our Manifesto and Promise

A Manifesto for Meaning-makers and Story-shapers 

We want to work with you if you’re an innovator who knows that people who are engaged, committed and respected will be the designers of tomorrow’s breakthroughs; if you’re a forward-looking, creative leader who wants to invent a new narrative about leadership and service; or if you can identify with the essence in the words below:


We all carry a genius within.

We were born with a special spark, a unique genius—our job is to discover and nurture it and then recognize it in others.

Meaning trumps happiness. 

We want our deeds and our lives to mean something. Happiness comes and goes, yet our fulfillment comes from knowing that what we’re doing and who we are matters.

Collaboration builds the future. Communication is the DNA of leadership. 

Nobody succeeds alone. True communication engages our whole being: mind, body, soul, and spirit.

We shape our stories. Our stories shape the world. 

We live within stories, many of which we didn’t choose. But we can choose again, and create stories that honor the paths we have traveled and shape the paths that lie ahead. In sharing our stories in our teams, partnerships, organizations and communities, we invent tomorrow’s possibilities.

We’re creators and designers.

Creativity is our right, not a special talent reserved for a few. We can use our curiosity, attention, imagination and the ideas behind design-thinking to create new structures and processes, and navigate the overwhelming set of demands on our time and attention. Plus, expressing our creative juice makes us more vibrantly whole.

Spirit counts. There’s more here than meets the eye.

Call it energy if you like. We feel it in people who are fully present and engage deeply with others—and when our teams and conversations start to come alive. For, as my namesake, the little fox, in Saint Exupery’s The Little Prince, once said: “What is essential is invisible to the eye.”

Staying true to the above, we promise to honor and support:

Your special spark. Your leadership.

Clear, clean, heartfelt and effective communications.


Imagination and creativity in their many expressions.

Stories that honor the past and help create the future.

The energy, spirit, and commitment at the core of your work.