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Michael Margolis is CEO and founder of Get Storied and Story University, the world’s leading school for business storytelling. His book Believe Me: A Storytelling Manifesto for Change-Makers and Innovators  helped to redefine the potential and relevance of business storytelling. His ideas have been featured in Fast Company, Brandweek, Inc, Mashable, Lifehacker, among others.

Michael has a big commitment to help entrepreneurs, innovators, and change agents create the strategic stories that can put their work out in the world in a bigger way. As everybody who learns from Michael knows, he is left-handed, color-blind, and eats more chocolate than the average human.

His work can be found at www.getstoried.net  where he’s building an on-line community of professional business storytellers.  He also offers an on-line course on building a better bio at thenewaboutme.com/.  Follow him on Twitter at @getstoried.

Some gems from Michael taken from our interview:

“One thing we tend to forget is context. Context is king.”

“One of the struggles we all go through is how to find coherence in our own story.”

“When you start to work with story, you realize it’s about identity.”

“The story shapes you as much as you shape the story.”

“The reality is that if you’re on a path of career independence, you are being hired because of your story.”

“People are “experiencing your story [on Google] before they experience you.”