I had such a great evening this week speaking before 600 people at Town Hall Seattle, on a well worn stage that has seen poets, writers, academics and dignitaries. My claim to fame was a five-minute talk for IGNITE Seattle! whose motto is “Enlighten Us But Make It Quick.” In the spirit of the evening, I chose a talk that was not part of my professional portfolio but close to my heart: “Embrace Your Inner Clown.”
A friend, watching the live streaming of the evening event, wondered why people were still milling about on stage just minutes before the event. She asked me whether IGNITE Seattle! was “professionally run.” I answered with a resounding YES!!! I told her the organizers were a great team, and super tuned into their audience. Just to prove it, I decided to offer five leadership lessons I took from IGNITE!:
Play to Your Audience
IGNITE Seattle! has a following and the organizers know it well. Without advertising (I didn’t see any at least), they packed the hall through social media and word of mouth, offering the best $5 entertainment in town. The audience, a bit geeky, hip and fun was diverse – ranging in age from 11 to 78 years old (including two of my guests!) From the stage, the crowd felt relaxed, informal and ready to learn.
IGNITE! doesn’t try to be a junior version of the TED talks.Their audiences want to be engaged, inspired, informed and have a good time. IGNITE! delivers that. As a friend I brought to the event said, “This would have been great even if you weren’t speaking!”
Go for Passion Not Pomp and Pretense
Credentials, degrees and speaking experience matter a lot less than a presenter’s passion for a topic. (One woman had never presented before!) Speakers don’t come to IGNITE! to market themselves or their professions – they present because they have something cool to share.
The IGNITE! team sets the tone for the event. You get the feeling that the group really likes working together. The organizers exuded a kind of relaxed, no-sweat, this-is-going-to-be-fun confidence, which, of course, it was.
Pamper Your Performers
The sandwiches from Paseo served at our first speaker prep session were a great way to start our work in the funky, fabulous Makerhaus – a design and fabrication studio in Northwest Seattle. The organizers generously offered us two optional prep sessions, lots of tips, and tons of encouragement. Rules were minimal: 20 slides, no more no less, and five minutes to present. Period. Oh, and we had to stand on a small, red rug on stage so we would be positioned well for video recording. The rest of their suggestions were informal (a.k.a. no dress codes!) and designed to encourage our confidence and uniqueness!
Stay Unbelievably Positive
The night of the event, speakers for each half of the evening sat in a few rows of pews near the stage, our own “bull pen.” I was second on stage, (gulp), but as soon as I heard the first laughter from the audience, I knew it was going to be all right. As I returned from the platform, I saw a host of hands sticking up in the air from the bull pen waiting to high-five me. Wow! The response from the audience was equally generous – the enthusiasm and positive vibe was infectious.
All fifteen of the speakers were great in their own ways. The range of topics was amazing – from the history of baby names, to food, to magic, to issues with girls bleeding in the developing world. Fascinating!
Polish didn’t matter. I loved hearing one speaker who would have failed the count of “ums” and “ahs” at Toastmasters. The audience went wild cheering him – he was the real thing, authentic, quirky and enthused with passion for his topic.
Keep the Beat
IGNITE! has a rhythm and knows it well. The evening pulsed. The M.C. gave a short, positive and punchy introduction and then we were off. Each speaker climbed briskly on to the stage, spoke for five minutes, with the transitions just long enough to hear a wave of applause and welcome the next speaker on to the stage. Even the one promotional announcement from our illustrious venue – Town Hall – was brief. The intermission gave us twenty minutes for drinks and socializing (an important part of the evening) before we started up again. We closed before ten p.m. and I made a ferry back to my island before midnight. It couldn’t have been better!