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Story Pros: Vanessa Chase Lockshin–The storytelling nonprofit

sallyjfox
June 19, 2017
Podcast
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Vanessa Chase Lockshin is an international non-profit consultant, thought leader, trainer, and speaker. She’s part of the next generation of professionals bringing change to the non-profit sector and challenging conventions. Vanessa is President of The Storytelling Non-Profit, and author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness. To date, Vanessa has helped non-profits raise over $10 million. She is also a board member at WAVAW Rape Crisis Centre.

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Highlights from the Show

The importance of relationship in long term donor relationship.
Why story is a critical part of the nonprofit toolset – to bring communications alive.
Using data without data dumping.
Looking for different stories: stories of impact; stories of donors.
Stories can communicate values and beliefs — we provide social proof to others like them.
The difference between testimonials from donors and stories?
Clarifying the basic emotion we want people to feel, Why inspiration works more than pity.
Making sure that we keep the dignity and respect in a story that we are telling for someone else.
The importance of conveying urgency or readiness for action, be able to answer the question, “Why give now?”
Know why the community needs a program–and then build around that in sharing why we need it now.
Create a culture of storytelling and create a team effort.
Considering the double edges of social media.
The role of videos.
How to leverage your content.
Why conflict is needed in a story.
The real hero of a fundraising story is the donor.
How to build empathy with the clients.